CONSULTING  

Business Analysis - We will thoroughly examine every detail of you, your company and your competitors beginning with a basic SWOT analysis (strengths, weaknesses, opportunities, and threats), as well as the market at large and any factors that may influence or delay your success. Once our basic study is performed, we will then strategically analyze each element of your business in order to determine the most effective marketing for your individual needs.

Advice - Based on the results of our analysis, we will design your custom marketing strategy to help advise you towards what we feel is the road to expanding your customer base, keeping your existing customers, increasing your profits and strengthening your overall success. This advice is never one-sided! We present our plan to you and you are encouraged to provide your own thoughts and opinions. Once we discuss your strategy, we formulate a plan and timeline to ensure we stay on track.

Marketing Strategy Development & Management - Once the strategy has been finalized, true development can begin. In this stage, we initiate all the relevant areas and will carefully track progress, changing certain elements as necessary to ensure everything continues to strengthen your success. 

Customer Relationship Management (CRM) - Managing a good relationship with your existing customer base is essential to your success and almost always underestimated. Knowing fundamental facts about your business such as customer retention will help you manage a solid relationship with your existing customers as well as generate new referrals. Customer relationship management or CRM is the most important piece of marketing and will define your success.

Branding - Based on all of your relevant company statistics, we will help you reinforce your existing brand image, raising your position in consumers’ evoked set, or help you forge a new brand image to give your service a new, fresh edge. Branding is vital in order to keep customers coming back – it makes your company name analogous to the service you offer! 

Research - Research is a continuous process, especially in marketing and public relations. As we develop different advertisements, and complete different initiatives, we will evaluate their successes and alter your strategy accordingly. Each advertising venue is different and requires a thoughtful strategy. The same ad will not necessarily work in every publication. Demographics must be studied to determine if an advertising choice is even a good fit for your needs. Research is necessary in such situations to evaluate and re-evaluate the demographics presented with each setting and each advertisement.

Sales & Negotiation - Managing and negotiating select publications, editorial, pricing, etc. is a big part of a successful advertising campaign. This is something individual businesses have a difficult time doing independently. As an established marketing firm, we spend a great deal of time studying and building strong relationships with the media. Please be assured, we will always select the most appropriate media fit for your needs and negotiate the lowest price possible.

TRAINING SEMINARS/WORKSHOPS 

Customer Service

Customer Relationship Management

Marketing

Front Office Administration

Employee Relations

COLLATERAL DEVELOPMENT 

Branding

Graphic Design and Writing

SPECIAL EVENTS PLANNING & MANAGEMENT 

Open Houses

Seminars

Grand Openings

Benefits

Fundraisers

Tournaments and Trade Shows

PRINT MANAGEMENT 

Press Checks

Print Conversions

Color Accuracy

Proof Approval & Delivery